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Product quality is essential when planning a promotional giveaway, as nobody wants to receive a cheap gift. A giveaway that breaks after the firs or second use is a poor reflection on your brand and offers little incentive for the customer to thank you for the gift or have a positive emotion about your firm when they use a similar product of better quality in the future.

To receive a return on investment from the distribution of promotional items, always consider how use of the item will inspire your customer to think of your product or service and invest in quality materials that will have a long life and reflect the lasting relationship that you wish to develop with every client

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